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7. Bill Sarnoff, the head of DC Comics’ parent company Warner Communications, approached Marvel Comics editor-in-chief Jim Shooter in 1984 about licensing the publishing rights to the entire DC Universe. Sarnoff figured that Marvel, who dominated the market at the time, were better suited to making successful comics featuring Batman, Superman, and the Justice League. Marvel’s publisher at the time, Jim Galton, declined Sarnoff’s offer, thinking that those comics weren’t selling well because the characters weren’t very good. #marvel #dc #trivia

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